Losing focus is a main reason many blogs fail.
The writer starts a blog on personal development. Later he starts adding content on whatever he feels inspired and sometimes videos as well.
Here he is forgetting the audience which is coming for a specific need: personal development.
Suppose you went to buy vegetables. In the vegetable shop, there were piles of vegetables, then you also find footwear clothes etc. etc. You wouldn't have much of a variety of choices of vegetables, nor sufficient quantity as all the space is taken up by different stuff.
The same issue can happen with a book as well. The author is making a promise with the title. He just cannot add topics at random or because he likes them or because he thinks they are important.
The key issue is:
The writer starts a blog on personal development. Later he starts adding content on whatever he feels inspired and sometimes videos as well.
Here he is forgetting the audience which is coming for a specific need: personal development.
Suppose you went to buy vegetables. In the vegetable shop, there were piles of vegetables, then you also find footwear clothes etc. etc. You wouldn't have much of a variety of choices of vegetables, nor sufficient quantity as all the space is taken up by different stuff.
The same issue can happen with a book as well. The author is making a promise with the title. He just cannot add topics at random or because he likes them or because he thinks they are important.
The key issue is:
get out of your need zone, and get into the customer (reader's) need zone. Try to understand what they want and fulfill that requirement.
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